Monthly Archives: April 2009
HOW TO OPEN A NETWORKING DOOR
When I was a toddler, I did not have much exposure to other children and largely played by myself. On the occasions when I would get around other little kids, I would break out in hives, have a hyperactive fit, … Continue reading
MAKE EVERY SMALL BUSINESS COMMITMENT COUNT
We’ve all done it – overextended ourselves, that is. That I’d done it myself became crystal clear to me recently. Over the past 6 months, my husband and I explored an incredible opportunity for which we were both hopeful. It … Continue reading
SOCIAL MEDIA BABY STEPS
This post, we asked our friend and client Lyn Mettler of Step Ahead, Inc., to write an article on using social media for business. We are firm believers in this means of promoting business, and Lyn has helped us learn … Continue reading
THE SHORTSIGHTEDNESS OF FIRST IMPRESSIONS
Throughout my career, I have struggled to be taken seriously. When I began in public accounting at 22 years of age, I looked like a 12 year old. (No one wants to take advice from a pre-pubescent.) To combat this … Continue reading
IT’S “WE’RE GLAD WE’RE NOT IN PUBLIC ACCOUNTING DAY” TODAY AT POSITUS
In honor of the tax deadline, this is just a quick post to reiterate that I am happy that I did not complete another tax season this year at POSITUS, that I enjoyed spring, and that I turned 40 and … Continue reading
STRATEGIC PLANNING? NOW?
Small business strategic planning is changing – big time. At POSITUS, our main focus is helping small business owners make better strategic decisions. Forbes.com offers a timely article on how strategic planning is changing for businesses due to uncertainty. While … Continue reading
OUR FAVORITE SMALL BIZ DEDUCTION
Last week, we answered a query from Twitter posted by Inc Magazine. They wanted to know what entrepreneurs’ favorite business deductions were, given the season we’re in with the tax deadline approaching. I tweeted that my favorite business deduction is … Continue reading
HOW TO BALANCE DOING WHAT’S RIGHT WITH NUMBERS WHEN MAKING MARKETING/PR DECISIONS
My good friend and client Lyn Mettler of Step Ahead Web Strategies wrote a great article on her blog last week. Called “Sometimes It’s About Doing What’s Right,” the article encouraged businesses to sometimes think more about the good one … Continue reading
POSITUS PRINCIPAL ANDRA WATKINS IN BUSINESSWEEK
POSITUS principal Andra Watkins is featured in the April/May edition of BusinessWeek Small Business. Interviewed for the article “Twitter: Building Businesses Tweet by Tweet,” Watkins talks about how using Twitter has helped broaden her reach and expand her client base. … Continue reading
5 SIGNS THAT THE ECONOMY MAY BE RECOVERING FOR SMALL BUSINESS
I’m no soothsayer (and I love that word), but people still ask me regularly for my opinion about when we will go into economic recovery. I truly wish I could answer that question correctly, but alas I cannot. What I … Continue reading
