Anyone who knows me well knows how much I love Christmas. Before I set up house with my husband, he owned 2 Christmas decorations total. TWO. Now, the poor modernist minimalist architect has two TREES, one complete with doll dresses and other girlie paraphernalia.
Whatever you celebrate during the holidays, they represent a good opportunity for small businesses to reconnect. It is the one time of year that I really make a business statement and try to make it sincerely memorable.
You can use this approach in your own small business, too. It just takes some planning. There’s no time like July to think about December!
To identify what might be a good gift to represent your small business, follow these basic pointers:

• Think about promotional items that YOU actually like to receive and don’t immediately chuck into the garbage. I still have people request my magnet puzzle that read “Puzzled by Business Decisions? Call POSITUS!”
• Look for something that is consistent with your business’ brand, theme or tag line. One year I sent recyclable seed cards with the caption “Grow Your Business…Call POSITUS.”
• Find something that is easy and inexpensive to mail but that will stand out when a person opens it.
• Convey your unique personality. One year, I made a Christmas mix CD and gave the specific reason for every song on it. I revealed a lot about myself, and people still tell me they listen to it.
• Be budget conscious, but plan far enough in advance so that you can do something memorable. A simple card will not stand out in the sea of mail during the holidays. By planning well, you can likely buy something unique within your budgetary parameters.

Thinking about this now gives you time to plan, consider your options, and come up with something screamingly, uniquely you.