Client and Employee Study for a Manufacturing Concern
What We Did
Conducted interviews of all key employees and customers of a manufacturing concern.
Crafted interview questions for each group.
Conducted all interviews, and summarized them in a report.
Tailored the study to determine what impediments existed for rapid Company growth.
What Happened
Client sales grew over 300% in 18 months.
Lines of business became more streamlined as a result of customer feedback.
Several key positions were identified and hired, all of whom are still with client Company.
Focus Group for a Professional Business Development Organization
What We Did
Interviewed approximately 30 participants individually for 30 minutes each.
Identified a key problem with the messaging and marketing of the entity.
Offered ways to solve the problem.
What Happened
The entity tripled in membership in 18 months.
More than tripled entity budget, from high six figures to mid-seven figures.
Member satisfaction reached an all-time high.
Both the institution President and the client entity won awards for performance.
Employee Satisfaction Study for a Mortgage Company
What We Did
Client dissatisfaction with the performance of its employee sales force.
Crafted individual interview questions and separately interviewed each employee.
Determined how management goals differed from employee goals.
What Happened
Identified the key problem with Company growth.
Management made several replacements.
Began tracking sales behaviors and results based upon recommendations.
Focus Group for a Start-Up Non-Profit in a Funding Crisis
What We Did
Created a survey for over 200 participants and conducted it in person over 2 days.
Oversaw all survey sessions, conducted individual interviews and collected all data.
Conducted 2 focus group sessions, one with adults and one with children.
What Happened
Determined that the current structure of the entity as envisioned was not feasible. Gave reasons and offered alternatives for the entity to pursue to keep moving forward.
