Category Archives: POSITUS consulting
Watkins Appointed to IMC-USA National Committee
Andra L. Watkins CPA CMC, President of Charleston-based POSITUS Consulting LLC, has been appointed to the national ethics committee for the Institute of Management Consultants USA. She serves a two-year term with three other IMC-USA members from around the country. … Continue reading
PR Tips for Your Business
I cannot add anything to this article from American Express OPEN. If you’re a small business owner trying to do your own PR, it is a must-read. Public relations is one of the biggest tools I often recommend for small … Continue reading
The Up-and-Downside of Business Mimicry
In my periodic perusing of the web, I found this article by Steve Martin about mimicry in business. In the article, he explains that scientists have found that repeating back what people say makes them more likely to buy or … Continue reading
FOLLOW UP LIKE A PRO WITH A THANK YOU NOTE
Jean Aw has written a masterful article on following up with contacts for American Express Open. One of the best pieces of information, though, is in a comment. Someone recommends thank you notes as a follow up tool. We’ve been … Continue reading
STOP MAKING NOISE; START MAKING CONTENT
According to the above study and chart from Hubspot, content is going to be king in the coming years, even for small businesses. That means spending time strategically trying to decide how to actively engage a target market in an … Continue reading
HOW DO YOU INNOVATE?
While perusing the web yesterday, I came across this article by Matthew E. May, an innovation consultant and author on how to be more innovative in business and in life. The problem many business owners and key persons have is … Continue reading
MAKE YOUR BATTERIES KEEP GOING AND GOING AND GOING…..
We’re cheering for this article in the NY Times Technology section. Being on-the-go means my poor Blackberry smart phone needs frequent charging, and I picked up more than a couple of tips for lengthening my device’s battery life between charges. … Continue reading
BEING NICE IS THE NEW SMART
Charles H. Green gets it right in this article from Rain Today. Slinging mud at competitors, no matter how righteous it may feel, is not the way to win new business. They say that our politicians mirror the people they … Continue reading
WATKINS FEATURED IN POST & COURIER REAL ESTATE NEWS
Andra L. Watkins CPA CMC was featured in the real estate news section of the Post and Courier on Saturday, March 6, 2010. She was highlighted for her key note speech to the Charleston Trident Association of Realtors Awards Luncheon. … Continue reading
THOSE NAGGING FEMALE DOUBLE STANDARDS
I read an article in the NY Times on Sunday that initially had my blood boiling. In “Preoccupations: Women and the Double Standard of Office Behavior,” Peggy Klaus argues that women must understand that they’re held to a different standard … Continue reading
