Tag Archives: customer value

WHAT BUSINESSES CAN LEARN FROM COLLEGE RECRUITERS

Ann Handley hits the jackpot in the article below. To stand out from the crowd in the direct mail marketing universe, be unique. Think about what your target wants to hold in his or her hands, and put it together … Continue reading

Posted in business advisory services, POSITUS consulting, POSITUS Points, small business growth, small business strategy, strategic planning | Tagged , , , , , | Leave a comment

THE TOP TEN REASONS TO BREAK UP WITH A CUSTOMER

Well, well, well. Another blogger wrote a counterpoint to my post yesterday, calling it irresponsible to ever fire a customer. He asserted that we all need to work to provide value to each and every customer. Anyone who suggests firing … Continue reading

Posted in small business growth | Tagged , , , , , | 5 Comments