Tag Archives: marketing
GOOD PRESS MEANS NOTHING WITH BAD DETAILS
I admit it. I have something of a shoe fetish. While perusing my NY Times Magazine last weekend, I squealed when I saw the perfect pair of new shoes. They were jelly bubble booties manufactured by a Brazilian company I’d … Continue reading
Marketing 101 Lessons from the World Cup
I’m amazed by this article on marketing from American Express Open. It highlights all the ways that South Africa worked to market itself as THE place to hold the 2010 FIFA World Cup. The principles highlighted aren’t revolutionary. In fact, … Continue reading
PR Tips for Your Business
I cannot add anything to this article from American Express OPEN. If you’re a small business owner trying to do your own PR, it is a must-read. Public relations is one of the biggest tools I often recommend for small … Continue reading
For Marketers, Some Advice to Help People “Like” New Media
We read this article on Inc.com and were stunned. Yes, stunned. With all of the chatter about online marketing tools that’s going on these days, why is it that almost 40% of small businesses don’t have a basic web site? … Continue reading
Client Spotlight – Focus Group Facilitation for CASE Solutions
A couple of weeks ago, Tonia Speir of CASE Solutions, called us. She needed a focus group done quickly for a client so that they could make some solid decisions on a marketing plan. Licketey-split, we put together an outline … Continue reading
Real World Lessons from Promotional Fiction?
Reading this article in the NY Times business section left me chuckling. Apparently, the television show “The Office” set up a fake bed and breakfast on the travel web site Trip Advisor – and promptly forgot about it after the … Continue reading
